Monday, August 24, 2009
internet insurance leads
Friday, August 14, 2009
What you need to be a leader
To inspire your workers into higher levels of teamwork, there are certain things you must be, know, and, do. These do not come naturally, but are acquired through continual work and study. Good leaders are continually working and studying to improve their leadership skills; they are NOT resting on their laurels.
Before we get started, lets define leadership. Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leaders carry out this process by applying their leadership attributes, such as beliefs, values, ethics, character, knowledge, and skills. Although your position as a manager, supervisor, lead, etc. gives you the authority to accomplish certain tasks and objectives in the organization, this power does not make you a leader, it simply makes you the boss. Leadership differs in that it makes the followers want to achieve high goals, rather than simply bossing people around.
Monday, August 3, 2009
Following Up with Internet Leads
Following Up with Internet Leads
If you are hoping to increase your sales, you can really do so by thinking about how you follow up with Internet leads you purchase. It’s surprising how much you may be able to increase your business just by considering some simple techniques.
How to Follow Up
Fast follow-up. Due to the amount of competition and the sluggish sales these days, you most likely will want to be sure you follow up in a short amount of time. When you purchase search-generated leads the information you receive is from people who are actively shopping. Following up right away is the best way to reach these motivated buyers. Unlike direct mail leads or purchased lists, you cannot wait a week or 10 days to follow up.
"Unlike direct mail leads or purchased lists, you cannot wait a week or 10 days to follow up."
By following up this quickly, it’s much more like that you will get the business from the person requesting the information if you do so quickly. Most people do not want to have to wait on anything these days and a great way to ensure you don’t lose potential business is to act quickly on things.
Follow up again. Another successful technique is to avoid the initial rush and competition and wait a few days before following-up. Some of these prospect will have already purchased insurance but many will still be looking. By waiting until after the initial rush you’ll get to have a better conversation with a more relaxed and informed customer.
One more time. Some agents report great results following up a month later with cross-sell products. If you purchased an auto lead, try following up a month later to see if they would be interested in saving money on homeowners insurance. Try selling life insurance to health customers.
Tools for Following Up
Consider using email marketing tools such as Constant Contact or iContact to build follow-up campaigns. Many lead management systems and customer relationship management tools also have the ability to set up automated email follow-up campaigns.
No matter how you do it, following up with Internet leads is the best way to see strong returns from your leads investments.